Fast food 'value war' to last into 2025 as consumer appetite for …

Dec 9, 2024 · The value war didn’t materialize overnight. Consumer habits shifted in the years coming out of COVID-19 lockdowns, when government supports and a lack of opportunities to go out boosted savings. When health measures were lifted, people spent the cash they were …

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What does 2025 mean for fast-service restaurants?

As 2025 approaches, consumers in the quick-service restaurant industry are increasingly sophisticated in their definition of value, seeking a balance between affordability and quality in their dining experiences. ...

How did health measures affect fast food?

When health measures were lifted, people spent the cash they were sitting on, but as prices, interest rates and inflation spiked, consumers pulled back. For fast food chains, that meant diners ditched sides, opted for snacks instead of larger meals or even avoided quick-serve restaurants altogether. ...

Will the restaurant industry face continued financial strain in 2025?

The industry will face continued financial strain We should expect to see continued financial strain into 2025. The headwinds (inflation, rising labor costs, elevated interest rates) that restaurants faced in 2024 are likely to persist in 2025. The impact of interest rate cuts on labor ...

Is it safe to sit out of the Fast-Food Wars?

Sitting it out of the fast-food wars can be dangerous — a lesson Popeyes Louisiana Kitchen learned when its system-wide sales fell 0.8 per cent and its comparable sales almost four per cent last quarter. ...

Are fast-casual restaurants losing value?

As brands raise prices to combat inflation, perceived value continues to decline. For the most part, fast-casual brands are the beneficiaries, offering what consumers see as a better quality-to-price ratio. While QSRs are responding with automation, the allure of a cheaper meal is losing its impact. ...

Will value and price remain hot button items in 2025?

Value and price will remain hot button items for consumers in 2025. The 2024 election demonstrated that consumers are hyper focused on the economy and rising prices. In the year ahead, operators who can continue to innovate in an environment where customers are price sensitive will be the winners. Off-premises sales will continue to accelerate ...