DTC Briefing: The case for and against Black Friday discounts

Nov 7, 2023  · The case against. Despite pressures to give into the annual tradition, some companies are sticking with the once-popular strategy: refraining from offering Black Friday …


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How DTC Retailers Performed During Black Friday And Cyber Monday

4 weeks from now

Dec 6, 2022  · Going into the highly anticipated shopping period from Thanksgiving to Cyber Monday, inflation set a gray backdrop. With inflation up 7.7% in October and retailers handling …

retaildive.com

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Data On DTC’s Most Successful Holiday Campaigns + 3.1K Examples

4 weeks from now

A mere 4.0% of all Black Friday, Cyber Monday campaigns tied their sitewide discount to a tier. To do that, take inspiration from sites like Parade, Bala, True Botanicals, and The RealReal. …

commonthreadco.com

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DTC Briefing: Startups Feel Black Friday Pressure To Win Over ...

4 weeks from now

Dec 3, 2024  · At a high level, it was another record Black Friday period for direct-to-consumer brands. Shopify said that, collectively, its merchants brought in $11.15 billion over the Black …

modernretail.co


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