Djerf Avenue - Coupip

About. Djerf Avenue is a Swedish, non-seasonal, ready-to-wear brand. It’s created for you, by us. Born out of our love for vintage and the perfect basics Djerf Avenue is made to embody the …

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FAQs about Djerf Avenue - Coupip Coupon?

What is Djerf Avenue?

Djerf Avenue is the definition of a passion project for founder and content creator Matilda Djerf. A core collection of forever pieces, the brand is all about a carefully curated capsule wardrobe of items to combine in a million different ways. The ease and versatility of the brand's pieces draw Djerf Avenue aficionados to the brand. ...

Is Djerf Avenue a sustainable brand?

Produced in Portugal, Djerf Avenue pieces are often perceived to be a sustainable choice. "We never communicate that we're a sustainable brand because you're just not if you produce clothes," Matilda adds. Even so, sustainability is a core value for Djerf Avenue, and it permeates every aspect of the brand. "Sustainability isn't black or white. ...

What happened to Djerf Avenue?

Within the first year, Djerf Avenue profited 1.8 million in revenue and the limited stock became social media style currency. This result, Djerf notes, was the moment that she and Johansson realized they were on the cusp of something bigger. ...

Is Djerf Avenue a flash-in-the-Pan success?

In an era of social media stardom and influencer-fronted brands, it is Djerf Avenue’s camaraderie that is pivotal to setting itself apart from being another flash-in-the-pan success. In case its permanency in the fashion world is up for discussion, Djerf Avenue settles the score on a Sunday evening post-pop-up. ...

Did Djerf make it?

Djerf doles out embraces in the culmination of a three-day fashion bender. Surrounded by hundreds of rising faces in the industry amongst a Manhattan mainstay locale, it’d be easy for her to admit that she has “made it”. However, Djerf remains indifferent to labels, even of the it-girl persuasion. ...

Does Djerf have a low attendance rate?

Despite 3.1 million followers and counting, Djerf still gets nervous for the prospect of low attendance before each of her in-person events. While doors aren’t to open until 10 AM, the first customers secure their spot in line each day around 5 AM. ...