Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in ...

Aug 29, 2023 · In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with …

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Bumble BMBL 0.00 % increase; green up pointing triangle is considering a tier above its current $60-a-month plan, while gay dating app Grindr plans to widen its subscriptions with more …

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Are dating apps a 'lovelorn'?

But dating apps today "seem a little lovelorn", said the Financial Times (FT), after 2022 saw the "lowest number of downloads in four years". Tinder reported an 18.5% year-on-year drop in US users in January, and web traffic among its competitors fell by up to 22%, according to Similarweb. ...

How much should a dating app cost a month?

Photo: AMR ALFIKY/REUTERS Dating apps are testing the limits of how much users will pay in their quest for love. Match Group, which owns a fleet of dating apps, recently added a plan to Hinge with a monthly rate around $50, up from its previous high of $35, and is examining user interest in a plan for Tinder nearing $500 a month. ...

Why do dating apps show lower ranked matches?

Because dating apps are looking to take in money from singles desperate for love, they often show only lower-ranked matches before offering users a chance to pay for better swipe placement and the ability to get higher-rated matches. ...

What is the most popular online dating app?

Then, with the launch of Tinder in 2012, smartphone-owning people of all sexualities could start looking for love, or sex, or casual dating in their area, and it quickly became the most popular platform on the market. Today, there is no shortage of online dating apps available. ...

Are 'better' matches on dating apps falling?

The number of users paying to access ‘better’ matches on dating apps is falling. Why? It’s simple: singles are tired. But maybe there’s a better way. Can the apps win back singles’ love? Bethany Rae Thirty minutes before my interview with the founder and boss of dating app Hinge is due to start, an email lands in my inbox. ...

Are dating apps betting on how much users will pay?

Many dating apps are betting that users will pay up for the chance to never have to use their apps again. Photo: AMR ALFIKY/REUTERS Dating apps are testing the limits of how much users will pay in their quest for love. ...