Cosmetics Companies Invite Legal Risks With 'Clean' Marketing

The notion of clean beauty first emerged in the 1970s with fresh-faced, no-makeup marketing.[2] But the term evolved with the growth of independent skin care brands that favored natural and naturally derived ingredients over synthetics, and abstained from ingredients linked to health …

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FAQs about Cosmetics Companies Invite Legal Risks With 'Clean' Marketing Coupon?

What are the legal challenges facing cosmetics brands promoting their products?

This article will look at some of the legal challenges facing cosmetics brands promoting their products but of course, compliance with advertising regulations is only one of the legal challenges faced by cosmetics brands today. ...

Can a brand sell cosmetic products to UK consumers?

A brand must not sell cosmetic products to UK consumers that it knows – or should have known – are unsafe. A manufacturer of cosmetics products must prepare a product safety report prior to placing a product on the market and notify its products using the EU Cosmetic Products Notification Portal (CPNP). ...

Are customers confused about 'Clean' Beauty?

Customers are confused about ‘clean’ beauty. What can brands do? A lawsuit filed against Sephora demonstrates a growing propensity among consumers to challenge clean beauty claims. Better guidance and regulation is needed to support the industry’s transition to a cleaner future. This article is part of our Vogue Business Membership package. ...

Should beauty products be 'clean' or 'nontoxic'?

But absent clear regulatory guidance about what it means for beauty products to be “clean,” “natural,” “nontoxic,” or “safe, promoting products as “clean” can carry significant regulatory risks, and leaves the industry ripe for class action litigation. Sephora launched its “Clean at Sephora” program in 2018. ...

How can a cosmetic brand ensure compliance with the regulations?

In summary, in order to ensure compliance with the Regulations, a cosmetics brand must: comply with the ban on animal testing. All cosmetic products sold in the UK must comply with EU marking and labelling laws. This includes ensuring the packaging contains: a country of origin, i.e. where the product was manufactured. ...

What are cosmetics product safety laws in the UK?

Cosmetics product safety laws in the UK are largely derived from European law in the form of EU Regulation (EC) No 1223/2009. It is an offence to supply a cosmetics product that may cause damage to human health or contains specific restricted or prohibited substances (e.g. alkyne alcohols or antibiotics). ...