Consumers Expand OTT Subscriptions Beyond Big Three, Finds Parks

Dec 1, 2020  · (Image credit: Comcast) By Phil Kurz Source: www.tvtechnology.com, November 2020 The Parks Associates report finds 2020 has shaped up to be unlike any other year in …


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Parks Associates: Nearly 50% Of US Broadband Households Have …

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DALLAS, Dec. 14, 2021 /PRNewswire/ -- Parks Associates' new research, from a 3Q 2021 survey of 10,000 broadband households, finds 49% of US broadband households now have four or …

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Consumers, OTT Bundles, And The Rise Of Ad-based Video

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Mar 11, 2022  · By Elizabeth Parks, President and CMO, Parks Associates Today, streaming video usage is the norm across the country. According Parks Associates research, over 80% of US …

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Parks Associates: 61% Of US Broadband Households Subscribe To …

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DALLAS, Nov. 23, 2020 /PRNewswire/ -- New research in Parks Associates' The Next 'Big 3' in OTT finds 61% of US broadband households subscribe to two or more OTT services as of 3Q …

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Parks Associates: 83% Of US Internet Households Subscribe To At …

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DALLAS, Nov. 18, 2022 /PRNewswire/ -- Parks Associates' recent consumer research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still …

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Prime Video Stays Top Of Parks Associates’ List Of US Subscription ...

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Nov 1, 2023  · The research firm reports that 89% of broadband households have at least one OTT service, 41% have used an AVOD service in the past 30 days, and 29% subscribe to …

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Parks Associates: Prime Video Maintains Top Position In Parks ...

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Oct 31, 2023  · 29% of US households subscribe to eight or more subscriptions. Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on …

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Parks Associates: 83% Homes Have At Least One OTT Service

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Dec 2, 2022  · Parks Associates’ recent consumer research finds that 83% of U.S. internet households now subscribe to at least one OTT service, while 45% still subscribe to the …

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Video Service Subscriptions Seen Increasing 20% By 2026: Parks

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Aug 25, 2021  · The number of over-the-top TV subscription in the U.S. is expected to increase to 277 million in 2026 from nearly 230 million in 2021, according to a new report from Parks …

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Parks Associates: More Than 50% Of Households Now Combine A …

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DALLAS, Sept. 13, 2021 /PRNewswire/ -- Consumer data from Parks Associates reveals 54% of US broadband households now combine one of the Big 3, Netflix, Amazon, and Hulu, with at …

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Parks Associates' OTT Video Market Tracker Notes Amazon Prime …

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DALLAS, June 2, 2021 /PRNewswire/ -- New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to …

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