Classic Designer: Tips for writing Predictive Content variants

Aug 30, 2024 · Predictive Content is only available on the Classic Designer. Predictive content writing guidelines. Here are some general guidelines to consider when writing variants for predictive content: Place most of your text inside the predictive content block For best results …

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FAQs about Classic Designer: Tips for writing Predictive Content variants Coupon?

How do I create a predictive content variant?

Click the tab that says "Variant 2." Click the content block and type the second version of content into the space provided. To add additional variants click the "Add a variant" button. After you've created predictive content variants, you can continue to modify the email using the other content blocks provided. ...

What is predictive content?

Predictive content is a content block available in the drag-and-drop email designer. Once you drag the predictive content block into your email, you'll be prompted to create up to five variations of content, using different verbiage and lengths. While it's not required to have a link or clickable call-to-action in each variant, it is recommended. ...

How many variants should a campaign have?

When you are creating your campaign, you would write between 2-5 variants within the defined content block in the design builder. The Predictive Content variants are put into a vector system and aggregated data predicts which variant they’re most likely to engage with. ...

How do I use predictive insights?

To launch the "Predictive Insights" bar, click the Predictive Insights icon on the top left of your screen. A menu will expand on the left side of the campaign designer and display tips that you can use to create your variants. Predictive content helps you send the right content to the right contacts and increase your click rate. ...

Does predictive content support images & buttons?

Predictive content supports only text. Images and buttons cannot be used in the predictive content block Predictive content is a content block available in the drag-and-drop email designer. Once you drag the predictive content block into your email, you'll be prompted to create up to five variations of content, using different verbiage and lengths. ...

How do I send a predictive content campaign?

Watch the "Preparing to send your Predictive Content campaign" video to get ready to send your email. From the Campaign Designer of your email, click the "Predictive Content" block and drag it to your email. The "Predictive Content" block will load. Click the content block and type the first version of content into the space provided. ...