Chief Marketing Officer (CMO): a complete guide | by Awware

Mar 7, 2024 · Driving product adoption. For a successful launch and adoption of new products, the CMO should have a solid understanding of product marketing. A professional should be …

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What is the role of the Chief Marketing Officer (CMO)?

The digital landscape is evolving, and with it, the role of the Chief Marketing Officer (CMO). Today, the integration of Artificial Intelligence (AI) into marketing strategies is not just an option, but a necessity. ...

What does a Chief Digital Marketing Officer DO?

As the digital age continues to reshape consumer behaviour and market dynamics, the influence of Chief Digital Marketing Officers (CDMOs) has surged. CMOs hold the reins in shaping brands, driving strategic marketing initiatives, and navigating the intricate terrain of digital marketing. ...

Do Chief Marketing Officers have difficulty managing the CMO position?

There is growing evidence that Chief Executive Officers (CEOs) have difficulty managing the Chief Marketing Officer (CMO) position. One source of this difficulty is a lack of knowledge regarding how CMO role design choices may vary across firms and whether this affects job performance outcomes. ...

Why did a CMO focus on marketing capability?

This CMO none of which were within his authorized set of responsibilities. Yet, because of his P&L to lead the broader organization (which was the CEO’s job in this firm). The mismatch created friction and frustration. The result was that his P&L mindset led him to focus on marketing capability. Based on the above, we therefore expect that: ...

What is the difference between a head of marketing and a CMO?

This commonly explains the difference between a Head of Marketing and a CMO. A CMO sits within the C-Suite at the top of the business, whereas a Head of Marketing will perform a similar role but not as part of a core leadership team. Either way, marketing departments have become increasingly embedded as the discipline grows in complexity. ...

Does marketing experience affect a CMO role?

Generally, a CMO role that aligns the responsibility set with a person’s marketing experience type has positive impact on firm-level outcomes via the firm’s marketing capability. But one that does not align responsibility with experience leads to no or even negative impact. ...