BFCM 2024 Predictions: How Did We Do? | Northbeam Blog

Earlier this year, Bryan Bumgardner, Northbeam’s Director of Growth Marketing, and Brayden Cruz, Senior Media Strategist, shared their 2024 BFCM predictions. In this blog post, we’ll …

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How social media has changed during BFCM 2024?

Social media has transformed from a mere marketing channel into a full-fledged e-commerce platform. In 2024, social commerce is set to play a crucial role during BFCM. Platforms like Instagram, TikTok, and Pinterest have integrated shopping features which allows consumers to purchase directly from posts and stories. ...

When should brands start implementing BFCM in 2024?

In the Wunderkind 2024 BFCM playbook, we advise that brands should have their strategies in place no later than Halloween. 2. Measurement matters most At the end of BFCM, marketers will dive into the data like it’s a treasure hunt, sifting through point-of-sale (POS) and channel data to make heads or tails of the season’s success. ...

Will BNPL be the secret sauce behind BFCM 2024?

The new-age layaway, Buy Now, Pay Later (BNPL), is still going strong, and it’s not going anywhere anytime soon. In fact, the BNPL market is projected to reach $1 trillion in transaction value by 2026. Come BFCM 2024, we’re pretty sure BNPL will be the secret sauce behind many sales. ...

Should you use mobile shopping apps during BFCM 2024?

Ties to an established holiday or shopping season are optional for a highly anticipated, large-scale savings event. Mobile shopping apps are overwhelmingly the top choice for holiday shoppers in 2024. 81% of consumers plan to use mobile shopping apps during BFCM, compared to only 68% in the past two years. ...

What happens at the end of BFCM?

At the end of BFCM, marketers will dive into the data like it’s a treasure hunt, sifting through point-of-sale (POS) and channel data to make heads or tails of the season’s success. This year, the insights will be pure gold — more valuable than ever due to the retail landscape shifting since 2020. The real showdown? ...

What will BFCM look like?

During BFCM, a seamless mobile shopping experience will be crucial. Expect to see brands investing in mobile-friendly landing pages, apps, and checkout processes to capture the growing number of mobile shoppers. Prioritizing mobile shopping includes an emphasis on text. ...