Best Practices For Using Influencer Promo Codes | PPMKG

Sometimes influencers only have the option to share promo codes. Certain social platforms, Instagram being a notable example, are closed off, and don’t allow links in posts unless the account is paying for advertising. See more

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FAQs about Best Practices For Using Influencer Promo Codes | PPMKG Coupon?

How do promo codes help influencer marketing?

If you’re new to promo codes, understanding how they work and using them in your influencer strategy can offer significant benefits. Ecommerce and DTC brands use promo codes to increase sales and better understand where their customers come from. For influencer marketing, promo codes are among the best ways to boost and track campaign success. ...

How do you share a promo code with influencers?

1. Offer a cheat sheet. When you share the promo code with your influencer, include a short list of recommendations such as: Make the promo code clear, distinct, and understandable, whether they’re saying it aloud or typing it out. Use bold letters or all capitals for the promo code or link. ...

Why do brands share exclusive promo codes with influencers?

Many brands share exclusive promo codes with their influencers to pass on to their fans. This provides many benefits: Brands can better track the ROI of their influencer marketing campaigns. Influencers look like heroes to their fans, offering them exclusive discount opportunities. ...

How do influencers use promo codes & tracking links?

Strategy #2: Tie promo codes to tracking links. Promo codes alone are great, but many brands opt for using them in combination with tracking URLs. This way, influencers can include both the promo code and their unique URL link to increase click-throughs for fans and conversions and better tracking for brands. Why use tracking links? ...

Do influencers remember promo codes?

However, they’ll remember that promo code and use it again to score the discount. When creating promo codes for your influencers, the key is to make them as short as possible, easy to remember and spell, while still being relevant to your individual influencer. ...

How do you get more followers on influencer marketing?

Convert tentative fans. Some of your audience may be “window shopping” for your products and hesitant to purchase them. Promo codes can be the final nudge they need to take the plunge and try your products. In influencer marketing, followers gravitate to brands their favorite creators love. ...