Beauty influencers are doling out disastrous advice, experts warn

Dec 17, 2024 · The issues with #skintok are particularly plaguing young girls — and experts are warning parents to watch out as pint-sized beauty influencers — also known as “Sephora kids” …

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Are influencers Ruining Your Skin?

DragonImages - stock.adobe.com People are ruining their skin and wasting thousands of dollars following influencers’ skincare routines – with experts once again warning against following social media-fueled beauty trends. ...

Should you be sceptical about influencers?

Sometimes you can pick up an amazing beauty trick during your nightly doom scroll – but for the most part, you need to be sceptical about the advice of influencers, experts have warned. From heatless curls to skin flooding and using ice to ‘chisel’ your jawline, there’s been no shortage of tips filling our TikTok feeds in 2023. ...

Does influencer marketing work in the beauty sector?

“Influencer marketing in the beauty sector is a saturated space. It’s a channel that has worked so everybody is pouring more money into this strategy,” observes Traackr’s chief marketing officer Evy Lyons. “There are a lot more brands at play and creators talking about products.” ...

Are influencers a good source of guidance for Health and beauty products?

From fake reviews to so-called sponcon, influencers or creators with big followings are often distrusted as sources of guidance for health and beauty products. Can brand training help? To receive the Vogue Business newsletter, sign up here. ...

How do influencers respond?

Some influencers are responding by undertaking training, such as going to beauty school, observes Dija Ayodele, a qualified and insured aesthetician and founder of Black Skin Directory, which connects people of colour to skincare brands and experts, and West Room Aesthetics, which offers skin treatments for people of colour. ...

Are people engaging less with Influencer content?

People are also engaging less with influencer content. While the number of active users and sponsored posts across makeup, skincare and haircare increased in the last three months of 2021, engagement has fallen quarter over quarter, according to influencer marketing platform Traackr. “Influencer marketing in the beauty sector is a saturated space. ...