2024 holiday shopping trends recap for marketers | Quad

Jan 14, 2025 · The holidays were in fact pretty happy for marketers and retailers, according to all the data that’s been coming in. For instance, a preliminary Mastercard SpendingPulse tally …

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The Weekly 10: January 22, 2025 Edition | Quad

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Jan 22, 2025 · The year-over-year growth in retail sales during the 2024 holiday season (November through December) for a record-setting total of $994.1 billion, according to a just …

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Holiday Shopping Recap—and What It May Mean For Retail In 2025

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1 day ago · 7. “Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows.” Salesforce. Jan. 6, 2025. 8. Aubree Smith. “‘Tis the season for scrolling: 89% of consumers …

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Economic Outlook For The 2024 Holiday Shopping Season

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Nov 13, 2024 · • Digital Growth: E-commerce is expected to grow by around 10% year-over-year, bolstered by convenience and the continued adoption of mobile shopping, which will play a …

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FAQs about 2024 holiday shopping trends recap for marketers | Quad Coupon?

Why should retailers splurge on Christmas gifts in 2024?

According to Vericast’s 2024 Holiday Retail TrendWatch, 41% of consumers plan to splurge on gifts for themselves, even as they tighten their budgets in other areas. This presents a unique opportunity for retailers to tap into this growing trend and personalize the shopping experience in meaningful ways. ...

Why is early shopping a trend in 2024?

According to Vericast, the primary reasons behind the earlier shopping trend in 2024 are the desire to save money through sales and discounts, along with the need to spread out expenses over a longer timeframe. This underscores the importance of being present early in the shopping season. ...

How has marketing budget changed in 2024?

In 2024, CMOs are navigating a landscape where marketing budgets have been tightened significantly, with average budgets dropping to 7.7% of overall company revenue, down from 9.1% in 2023, according to Gartner. This reduction means that marketers like you are under more pressure than ever to deliver impactful results with fewer resources. ...

Why are pricing and promotions so important in 2024?

As we head into the 2024 holiday season, pricing and promotions are more important than ever. In fact, their significance has grown by 5% compared to 2023, reflecting the heightened sensitivity of consumers to finding the best deals during these economically uncertain times. (Google) ...

Is self-gifting gaining momentum again this holiday season?

The trend of self-gifting is gaining momentum again this holiday season. According to Vericast’s 2024 Holiday Retail TrendWatch, 41% of consumers plan to splurge on gifts for themselves, even as they tighten their budgets in other areas. ...